Wackadoo! Bluey Merch Lands at Animal Kingdom Before Bluey’s Wild World Debuts May 26

Published April 25, 2026 at 4:34 PM EDT

Animal Kingdom is about to get a serious dose of Wackadoo. Disney announced on the Disney Parks Blog that an extensive new lineup of Bluey merchandise is coming to Walt Disney World ahead of the May 26, 2026 debut of Bluey’s Wild World at Conservation Station — and it’s landing at exactly the two stores you’d expect.

New Bluey merchandise coming to Walt Disney World
Image: Disney Parks Blog

Where to find it at Walt Disney World

Disney confirmed the new collection will arrive at Island Mercantile (just inside the entrance to Disney’s Animal Kingdom) and Conservation Station — the indoor venue at the end of the Wildlife Express Train that becomes the home of Bluey’s Wild World on May 26. Per the Disney Parks Blog, the merchandise lands at Island Mercantile and Conservation Station inside Disney’s Animal Kingdom — with Bluey’s Wild World itself “debuting May 26 this year.”

What’s in the lineup

The Walt Disney World collection is built squarely for park days — lots of wearables, lots of giftable smalls, and a handful of items aimed straight at the kids who quote the show line for line. The official rundown:

Character plush of Bluey and Bingo wearing their own detachable Mickey Mouse Ear headbands
Booster pin set
Create-Your-Own headbands — the customizable headband system Disney rolled out across U.S. parks in 2024 (Animal Kingdom got its station in August 2024)
Apparel: sweatshirts, T-shirts, hats, and socks
Toys + accessories: bubble wands, a hip pack, backpack, and tote bag
Drinkware: patterned tumblers and water bottles

Disney also called out a separate batch of items earmarked for DisneyStore.com later this summer — a puzzle, playground ball, pullback vehicle, and figurine set “for even the littlest of Bluey lovers to enjoy.” Disney has said the WDW collection mirrors Disneyland’s, so several of those items may also surface at Animal Kingdom, but the parks-specific list above is what Disney has explicitly named so far.

Bluey Create-Your-Own headbands at Disney Parks
Image: Disney Parks Blog

The bigger Bluey rollout

This is part of a broader, multi-coast push: Disney is staggering the Bluey collection across its parks and stores in three waves.

Disneyland Resort — gets the new merchandise first, “beginning later this spring.”
Walt Disney World — the WDW lineup arrives next, in time for the May 26 Bluey’s Wild World opening.
DisneyStore.com — “starting this summer,” select items from the collection go online.

Bluey and Bingo plush merchandise wearing Mickey ear headbands
Image: Disney Parks Blog

Why this is a big deal

Animal Kingdom hasn’t had a kids-skewing IP anchor on this scale since the original character meet days at Camp Minnie-Mickey. Bluey’s Wild World — which we’ve covered as part of the May 26 reopening of Conservation Station — turns the train terminus into an interactive experience built around the Heeler family, with the former Affection Section being reimagined — per earlier Disney announcements — into Jumping Junction, featuring animals native to Australia.

Adding a meaningful merch line at Island Mercantile (the front-of-park stop for almost every Animal Kingdom guest) and Conservation Station (where the Bluey experience itself lives) means parents whose kids spot a plush in the morning have somewhere to grab it without backtracking later. It’s the same playbook Disney ran at EPCOT for Frozen Ever After in the Norway pavilion, and at Hollywood Studios for Star Wars: Galaxy’s Edge — merchandise dropped right where the experience is.

Sources

Image credits: Disney Parks Blog. Click through to the source story for the full press image gallery.

Mentioned in this story

Animal Kingdom

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