Universal Put Halloween Horror Nights 35 Merchandise on Shelves Three Weeks Before the Event, and the House Shirt Is $35

Halloween Horror Nights 35 does not open for another three weeks. The merchandise is already out.

The early merchandise release at Islands of Adventure, with the HHN 35 sign pointing shoppers to the shop. Image: UOFan.

Universal Parks revealed this year's merchandise collections on August 5, and a chunk of the assortment went on sale the same day at Universal Orlando, both in park at All Hallows Eve: Lost Emporium inside Islands of Adventure and online through Shop Universal. UOFan shopped the whole early drop on August 6 and photographed the tags, which means we now have something the fan community usually does not get until the event is nearly open: an actual price list.

For context on how early this is, the event itself begins August 28, and this year's Tribute Store does not open until August 26. Universal has put merchandise on a shelf 23 days ahead of opening night.

The annual house shirt, and what it costs

The annual house lineup tee is back, and this year it carries the logos of all ten haunted houses arranged around a circus tent, plus Jack the Clown and the Universal Orlando Halloween Horror Nights 35 logo. The front gets the 35th anniversary marquee logo.

• HHN 35 House Line-Up Black T-Shirt, $35
• House Line-Up Black Hoodie, $65
• Jack and Oddfellow Black Sweatshirt, $60
• 2026 Halloween Horror Nights 3D Marquee Logo Wood Ornament, $22

Infernal Carnival, and a tumbler with two bonus icons

An all-over-print button-up covered in Halloween Horror Nights icon artwork, from this year's Universal Orlando collection. Image: Universal Orlando Resort, via Inside Universal.

The icons line carries the phrase "Infernal Carnival of Nightmares" alongside the HHN 35 marquee logo and six event icons: Jack, Oddfellow, Chance, Eddie, The Caretaker and The Storyteller.

There is a fun wrinkle here for the people who track this stuff. The Coca-Cola Freestyle refillable tumbler does not stop at six. Its graphic adds The Usher and The Pumpkin Lord, for eight icons total, so the cheapest way to get the full set of faces this year is on a drink cup.

• HHN 35 Icons Black T-Shirt, $35
• HHN 35 Icons Print, 11.5 by 17.5 inches, $20
• Coca-Cola Freestyle Refillable Souvenir Tumbler, $28.99, with all-day refills included and the option to buy future refills
• HHN 35 Icons Ceramic Mug, $20
• HHN 35 Icons 3D Wood Magnet, $14
• Jack and Oddfellow Light-Up Beaded Necklace, $30
• Jack and Oddfellow Sugar-Free Mints Tin, $6

The house collections

The Stranger Things 5 collection, including the cassette-tape bag and the Hellfire Club bag clip. Image: Universal Orlando Resort, via Inside Universal.

Stranger Things 5 gets a Vecna poster glass at $15, a Hell Fire raglan tee at $35, a Hellfire Club bag clip at $16 and a set of four buttons at $12.

Sinners leans on the Club Juke branding: a poster glass at $15, a tan mineral wash tee at $30, a money clip at $25 and a Club Juke wood sign at $25.

The Hellraiser collection, built around the Lament Configuration. Image: Universal Orlando Resort, via Inside Universal.

Hellraiser goes hard on the Lament Configuration, with the puzzle box turning up as both a purse and a mug. The early drop included a Cenobites poster glass at $15, a Pinhead and Chatterer ornament at $22 and a set of three chrome stickers at $15.

Killer Klowns From Outer Space is the deepest collection of the bunch, and the priciest: a tee at $35, a hoodie at $65, sweatpants at $55, a backpack at $75, a JoJo's Ice Cream Truck wristlet at $25, a mystery bag charm at $18, and gummy pizza slices at $12.

Rounding out the drop, Ozzy Osbourne gets a poster glass at $15, Evil Dead Burn gets a heathered orange tee at $35, Fortnitemares gets a set of three chrome stickers at $16, and artist Tom Whalen's Happy Halloween collection brings a Lil' Boo blue ringer tee at $30 and a companion print at $20.

Why it matters

Selling the house lineup shirt in early August is a real shift. Putting it on a rack three weeks before opening night gives Universal a chance to sell to summer day guests who will never set foot in the event, and it spreads out demand that would otherwise land on the stores in the first week of the season. The lineup itself is not the secret here: Universal had already announced all ten houses, with the Ozzy Osbourne house completing the slate in late July, so the shirt gives nothing away.

Halloween Horror Nights 35 runs at Universal Studios Florida starting August 28, 2026.

Sources

• UOFan, Halloween Horror Nights Merch Has Arrived Early at Universal
• Inside Universal, First Look at Halloween Horror Nights 2026 Merchandise Featuring Stranger Things, Hellraiser, Sinners & More

Image credits: early merchandise release at Islands of Adventure, UOFan. Icon print button-up, Stranger Things collection and Hellraiser collection, Universal Orlando Resort, via Inside Universal.