Kraft Heinz Is Coming to Hundreds of Disney Dining Locations, Along With New HEINZ Condiment Stations in the Parks
HEINZ condiment stations are coming to Walt Disney World. Kraft Heinz and The Walt Disney Company announced a long term, multi-year alliance on Tuesday that runs across food, media and experiences, with the parks rollout starting this summer.
Image credit: Kraft Heinz and Disney
What is actually changing at the parks
According to the companies' joint announcement, ten Kraft Heinz brands are covered by the agreement, including HEINZ, Philadelphia and Kraft Mac & Cheese. Those brands will turn up in new menu offerings and dining experiences at hundreds of dining locations across Walt Disney World Resort, Disneyland Resort and Disney Cruise Line.
The parks are also getting new HEINZ condiment stations and custom designed equipment, the only physical change to the parks that the announcement describes.
The press release specifies Walt Disney World Resort in Orlando, Disneyland Resort in Anaheim, and Disney Cruise Line sailings out of North America. The "hundreds" figure covers all three combined, not Walt Disney World on its own.
Image credit: Kraft Heinz and Disney
When
The announcement says the alliance "officially launches this summer, with activations and experiences rolling out across North American Disney parks, resorts, cruises, and more throughout the year."
The business side
Quartz reports that the agreement makes Kraft Heinz "the exclusive provider of certain condiments, macaroni and cheese, and cream cheese at Disney's North American parks, resorts, and cruise line," and that it also allows Kraft Heinz to feature Disney characters on products sold in stores.
The Hollywood Reporter notes that "Terms of the deal were not disclosed." Its writer also imagines, rather than reporting as confirmed, that Kraft Heinz brands could turn up in Disney films and shows or around event coverage such as next year's Super Bowl on ESPN.
What the executives said
Becca Vodnoy, Senior Vice President of Corporate Alliances at The Walt Disney Company, said in the announcement that "The collaboration with Kraft Heinz is the perfect demonstration of another brand that understands how families connect through everyday moments."
Nicolas Amaya, President of North America at Kraft Heinz Company, said in the same announcement that "For generations, families have grown up with our brands side by side."
A D23 preview in August
As the rollout gets underway, HEINZ is heading to D23: The Ultimate Disney Fan Event, running August 14 to 16, 2026 in Anaheim, with new sauces from what the companies call its Sauce Vault. The companies say fans can expect an early glimpse into the collaboration.
Sources
Kraft Heinz, Landmark Alliance Uniting the Iconic Companies Across Food, Media and Experiences
Quartz, Kraft Heinz signs multiyear Disney deal for parks and branding
Image credits: Kraft Heinz and Disney
